Autistic girls are three times less likely to receive diagnosis than boys (Ambitious about Autism, 2023). Vanish addressed this issue by connecting with the autistic community through a campaign highlighting the importance of clothing smell consistency for autistic individuals.

The "Me, My Autism and I" campaign aimed to spark a mainstream conversation on autism diagnosis inequality while promoting Vanish's purpose. Partnering with Good-Loop and Zenith, Vanish ran a View to donate Good Format, encouraging viewers to refrain from hitting the skip button and unlock a donation.

The campaign resulted in a 44% increase in Vanish's association as a brand supporting the autistic community, with 6 in 10 expressing satisfaction. It raised £25,000 for Ambitious about Autism, with 67% of viewers planning some form of action, and 1 in 3 wanting to learn more.