Digital ads, decarbonised.
Measure and understand your carbon performance with our Good Measures suite.
For every 100,000 impressions your ad serves, 110kg of CO2e is released. That’s like 800km of driving.
We’re making carbon measurement simple to measure and easy to action.
Over 100 variables. 1 carbon signature.
Every ad impression has a unique carbon signature, based on over 100 possible variables. Across distribution and consumption, we measure these variables to produce one simple figure.
The carbon signature is our most accurate campaign scoring method, aligned to the Global Media Sustainability Framework with additional granularity built in using our tech to analyse in-flight data.
Read more about our methodology
Reporting on your emissions now comes with total confidence.
Full integrated, easy to use.
Easy Emissions Measurement
Our Good Measurement technology is integrated into IAS, so you can easily start measuring your media emissions alongside viewability & brand safety.
Easy Emissions Reduction
Our Good Measurement technology is integrated into TTD, so you can find and fund publishers with more efficient carbon performance & less ad waste.
Tackle digital waste.
Good Measures helps you discover digital waste in your campaigns, so you can take action with confidence.
Reduce unnecessary emissions.
We analysed 9 billion impressions across the 2023 Q1 campaigns of a giant retailer and found that ads that did not meet viewability criteria were responsible for 42% of the total greenhouse gas emissions.
That’s 3,650,457kg of CO2e from digital waste in one quarter.
Walking the talk.
We’ll always be committed to doing good as a business.