Measure, understand, and reduce the carbon impact of digital campaigns—with no impact on cost or performance.
Seeing things differently.
We’ve made it easy to make real-time changes that drive down the emissions of digital advertising.
A pixel for the planet. Our proprietary ad tag measures and tracks the carbon impact of any live digital campaign.
Spot digital waste fast. Our green dashboard allows you to track emissions in real-time, broken down by publisher, ad type and more.
Make change happen. Our tools help you filter and select greener media partners, track sustainability progress and optimise ad creative – making curbing emissions simple.
The internet’s carbon footprint is 4x the airline industry. But it doesn’t have to be that big.
We’ve reduced the carbon emissions of digital campaigns by up to 41% by using our insights to make live ads less intensive. With zero impact on performance and no changes to the ad creative.
In good company.
In with the good.
Explore our Good Media ™ Products.
Unlock better performance by adding donations in your ads
Find good audiences. Fund quality journalism.