Good-Media™ Academy

Helping make doing good, easy.

Good-Loop has built the Good-Media™ Academy, teaching agency teams the principles that make up the foundation of the category we founded - Good-Media™.

Pre-register now

Good-Media™. Certified.

Take control of growing your good.

There's no catch

Free. That's right, there's no cost. We don't believe in gatekeeping information that empowers you to do good.

Built for all

Built-in accessibility features as standard to help you take your leaning at your pace.

Certified Good

Approved by our Carbon Literacy Trainer, providing your team with a valuable qualification.

Small actions.
Big changes.

The internet accounts for 4% of global emissions - that's a larger footprint than the airline industry. It doesn't have to be that big.

Yet 62% of agency folk believe there are not enough training programmes on sustainable media. We can help with that.

Decarbonise your Digital Media

Carbon reduction that isn't complicated.

Pre-register now


Decarbonise your Digital Media is the first course to land. Powered by the Better Business Network, we distil Adland's role in the climate crisis and importantly break down how you can take action to decarbonise your media, right now.


Built for agency rising stars working across planning, buying, and strategy; the course is entry-level - no prior experience required. We're empowering the next generation of media professionals to get certified and take action on the causes they give a shit about.

All bases covered.

Decarbonise your Digital Media modules.

WTF is climate change?

We've all heard of the climate crisis, but what does that mean - and what does it have to do with me and the media?

Beyond buzzwords

Breaking down the carbon jargon, we look at the lingo shaping up sustainability conversations and what this means for advertising climate claims.

Getting started

How can you decarbonise your digital media, right now. How the industry are rising to the challenge and the technologies you can implement today.


Thomas Kolster

Mr Goodvertising - Author, Marketing and Sustainability Advisor

Learn more

Jonathan Wise

Co-Founder at Purpose Disruptors

Learn more

Kathryn Lundstrom

Sustainability Editor at ADWEEK

Learn more

Rachel Schnorr

Membership Director at Ad Net Zero

Learn more

Hannah Cox

Director at Better Business Network & Carbon Literacy Trainer

Learn more

Amy Williams

Founder and CEO of Good-Loop

Learn more

Hannah Williams

Impact Manager at Good-Loop

Learn more

Claire Gleeson-Landry

Head of Investment and Sustainable Media at Good-Loop

Learn more

Walking the talk.

We’ll always be committed to doing good as a business.

We’ve been a B Corp since 2019.

Winner Best Sustainable Ad Tech 2023

Proudly part of Ad Net Zero