Welcome to the new age of ads.


This is the next chapter in the story of the multi billion-dollar advertising industry.

For 8 years we’ve been making it easy and profitable for big brands to do good at scale. Our smart approach to advertising forges a stronger connection between brands and people, by delivering ads that people actually watch. The ads have a positive impact on the world, giving people a better ad-experience and brands higher engagement, higher recall, and the trust of their audience.

Giving good
things to those
who watch


The advertising industry can achieve amazing things. Our vision has always been to take its creativity, intelligence, and leadership and apply it to doing business in a way that’s better for people and the planet—without sacrificing profit. Because doing good is good for business.

We’ve been carbon conscious from day one, officially carbon neutral since 2021 and now working to reduce our footprint even further. We became a BCorp in 2019 with a score of 84.3 and since then, we've increased our score to 96.9. Our smart approach to advertising has raised over $11 million for good causes so far, helped to reduce advertising carbon emissions, and reinforced our commitment to support quality and responsible journalism, turning the industry into a force for good. But that’s just the start. Now, discover everything else we’ve done.

Impact

Transparency is key to driving change. Take a closer look at our latest Impact Reports.

Abstract artwork featuring a pattern of vertical black and red lines of varying thicknesses. The left side is predominantly black, transitioning to a mix of black and red stripes towards the middle, and finally to predominantly red on the right side.

Impact & Sustainability Report 2023

A vertical zigzag pattern made of black and red horizontal lines. The red lines are evenly spaced among the black lines, creating an undulating wave-like effect throughout the image.

Impact Report 2022

In good company.

Our partners.

Work at Good-Loop.

Good talent thrives at Good-Loop. Read more about working with us and browse our open roles below:

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