The Good Engagement platform.


Every time your consumer engages with your brand, they get to do good, funded by you.

Scroll-stoppingly good.

Ford Bronco
Coca-Cola
Dog Chow

Ads, except they perform better.

Attention earning

3.7s

Our ads achieve 3.7s of active attention, 2s longer than the industry standard.

Trust building

+21%

Brands achieve up to +21% increase in brand consideration with our formats.

A simple red outline of a thumbs-up icon is inside a red circle on a white background. The thumbs-up hand is stylized with basic, straight lines, and the entire design is minimalist and modern.
Memorable

+75%

Campaigns run with us increase brand recall up to +75% vs control groups.

A simple, red outline of a heart with a break in the middle, enclosed within a red circle on a white background. The heart's contour forms an abstract design, suggesting themes of health, wellness, or love.

A mark of good.

Every ad run with us has our Good Engagement mark. So viewers know your ads do good.

A black circular logo containing a stylized lowercase 'g' on the left side, and text on the right side that reads, "This certifies that an ad meets the high distribution standards of Good-Media™," all on a white background.

Good Curation.

We’ve packaged up our expertise to make it easier to find values-aligned audiences. We can curate packages of carbon-efficient media, quality journalism or underrepresented and allied press.


Get in touch to find out more

Reduce media waste.

We made it easy for you to find and fund publishers with more efficient carbon performance, using our proprietary measurement index.

Ask your The Trade Desk account manager to enable Good-Loop Segments in your partner seat.

Questions? Get in touch.

Digital ads, decarbonised.

One tag, a world of impact. Our tools help you measure and reduce the carbon footprint of your ads, without impacting campaign performance.

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–10% CO2E emissions

2022 Q2-Q4