The Good Engagement platform.

Every time your consumer engages with your brand, they get to do good, funded by you.
Scroll-stoppingly good.
Ads, except they perform better.
Attention earning
3.7s
Our ads achieve 3.7s of active attention, 2s longer than the industry standard.

Trust building
+21%
Brands achieve up to +21% increase in brand consideration with our formats.

Memorable
+75%
Campaigns run with us increase brand recall up to +75% vs control groups.

A mark of good.
Every ad run with us has our Good Engagement mark. So viewers know your ads do good.

Good Curation.
We’ve packaged up our expertise to make it easier to find values-aligned audiences. We can curate packages of carbon-efficient media, quality journalism or underrepresented and allied press.



Reduce media waste.
We made it easy for you to find and fund publishers with more efficient carbon performance, using our proprietary measurement index.
Ask your The Trade Desk account manager to enable Good-Loop Segments in your partner seat.

Digital ads, decarbonised.
One tag, a world of impact. Our tools help you measure and reduce the carbon footprint of your ads, without impacting campaign performance.
–10% CO2E emissions
2022 Q2-Q4