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The new age of ads.

Fuel performance by aligning your campaign objectives to a good goal with our products

Good Formats.

View, listen, tap, scan, or swipe to donate.

Ads, except they’re watched.

Unlock better results by incentivising viewing, listening, tapping, scanning, or swiping. Each can be a way for consumers to make donations funded through campaign media spend.

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Free donations
unlocked in
5

Attention earning

3.7s

Our ads achieve 3.7s of active attention. That’s 2s longer than the industry standard.

A red, stylized eye icon is shown within a red circle on a white background. The eye has a single dot in the center representing the pupil, with three short lines extending from the top, indicating rays or eyelashes.

Trust building

+21%

Brands achieve up to +21% increase in brand consideration with our formats.

A simple red outline of a thumbs-up icon is inside a red circle on a white background. The thumbs-up hand is stylized with basic, straight lines, and the entire design is minimalist and modern.

Memorable

+75%

Campaigns run with us increase brand recall up to +75% vs control groups.

A simple, red outline of a heart with a break in the middle, enclosed within a red circle on a white background. The heart's contour forms an abstract design, suggesting themes of health, wellness, or love.
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Good Measures.

Measure, understand, and reduce your carbon footprint.

Go Green.

One tag, a world of impact. Our tools help you measure and reduce the carbon footprint of your ads, without impacting campaign performance.

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–10% CO2E emissions

2022 Q2-Q4







Meaningful results

–41%

We help brands reduce their ad emissions by up to -41%.

Two large circles are shown side by side. The left circle is labeled "Optimised campaign 155kg" and is white. The right circle is labeled "Original campaign 261kg" and is black. The white circle is smaller, indicating reduced emissions in the optimized campaign.

Clear insights

Our dashboard tool helps you make simple decisions that create big differences to your campaigns.

A pie chart depicts percentages of total expenses. It shows Media at 84%, Creative at 11%, and Publisher at 5%.
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Good Packages.

Find good audiences. Fund quality journalism.

Good news.

We’ve packaged up our expertise to make it easier to find audiences aligned to your message. Run across relevant sites and give back through your media spend with packages.

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A mark of good.

Every ad run with us has our Good-Media™ mark. So viewers know your ads do good.

A black circular logo containing a stylized lowercase 'g' on the left side, and text on the right side that reads, "This certifies that an ad meets the high distribution standards of Good-Media™," all on a white background.