Objectives
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Brand Recall
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Attention
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Relevance
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Greener Media
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.

2.5×
more effective than a standard ad at improving purchase intent amongst 18-34 year-olds.

77%
of respondents to the brand survey said that the campaign made them feel more positive towards the birds eye brand.

83%
of respondents described it as ‘a great way of raising money for good causes’.
Advertising Channel
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.

2.5×
more effective than a standard ad at improving purchase intent amongst 18-34 year-olds.

77%
of respondents to the brand survey said that the campaign made them feel more positive towards the birds eye brand.

83%
of respondents described it as ‘a great way of raising money for good causes’.
Impact
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Social Impact
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Donation
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Sustainability
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Partners
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Agency
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Charity
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.
Brand
Digital advertising generates 3.5% of the planet’s greenhouse gases. But making advertising sustainable isn’t difficult or even costly.