VP Sales US
Salary: $200 - $250k p/a (depending on skills and experience) plus 100% OTE commission, and share options
Benefits: We offer excellent benefits and perks
Job type: Permanent, and full time (35 hours per week)
Reporting to: CEO, Amy Williams
Location: New York, (ideally) with every Tuesday in the office. Or elsewhere in the US, with a monthly visit to NYC.
We support people to work from wherever they are most comfortable, but we understand the importance of coming together to collaborate, socialise and build relationships.
About Good-Loop
Good-Loop is a purpose-powered advertising platform, on a mission to connect brands, people and good causes globally. We build products that make it easy and profitable for brands to do good at scale and our advertising technology is used by some of the biggest brands in the world, from Nike and Adidas to L’Oreal, Pepsi, Honda and McDonalds.
Good-Loop’s carbon-neutral advertising has raised over $8m for charities around the world and planted over a million trees – all whilst supporting high-quality journalism and diverse publications.
As the first carbon neutral B Corp in AdTech, Good-Loop is uniquely positioned to capitalise on the increasing consumer demand for businesses to step up and contribute to society. We’re a small, but agile and fast-moving team with a lot of heart and even more ambition.
About the role
At Good-Loop, we count on the executive team to solve complex business problems with creativity and passion, always ready to learn something new. We’re seeking an experienced sales leader to join us in this mission, with a focus on overseeing and optimizing all revenue-generating activities within the company. This role will be critical to our future and Good-Loop’s growth and profitability.
The VP Sales owns the company outlook and builds the well-oiled machine needed to get us there. You will be a pivotal strategic partner to the CEO and will be expected to build a robust commercial strategy, supported by data, insights and operational expertise. We are looking for someone with deep relationships across the industry, a strong desire to build and a passion to do good.
Responsibilities
Sales Strategy & Execution
- Lead US and execute global business strategy including sales forecasting and account strategy
- Consistently meet or exceed target.
- Nurture senior c-suite level relationships across key accounts, brands and media agencies. Know Heads of Media / CMOs / brand directors at major advertising, with a focus on CPG, retail, finance, autos and sport.
- Lead on senior-level sales and negotiations - working to a personal as well as a team target.
- Work with our CSO to identify & establish key strategic partnerships.
Team Management
- Inspire and motivate the global sales team to achieve their targets, holding team members to a high standard of excellence and accountability.
- Own ultimate oversight & leadership of the global sales team, including recruitment strategy, recruitment, retention, management, success and personal development.
- Drive better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing and revenue management.
- Manage resource planning, spending and allocation within the sales team - including setting and monitoring T&E budgets.
Company & Industry Leadership
- Work closely with the rest of the C-Suite to establish and communicate the mission, ambition and vision for the business.
- Work with COO to optimize team efficiency and performance of the teams through strong operational management across team, process and workflow. This includes revenue management, CRM, cross-functional collaboration and customer success.
- Work with CMO to establish a clearly differentiated and data-driven commercial positioning and go-to-market strategy.
- Contribute to business-critical decisions across the whole organization
- Report to the board on a monthly and quarterly basis, maintaining accurate updates of sales against target
- Maintain a presence within the industry, representing the business globally on stages, in the press and in important rooms. Be a senior figurehead within the business, working with our PR team to secure relevant speaking & commentary opportunities
- Become a trusted and recognised expert in cause marketing, brand purpose, diversity, Good Media and sustainability in advertising - contributing to thought leadership inside & outside of the organization
- Work closely with the CEO to build and maintain an influential customer council / advisory board
Data-driven insight
- Use forecasting strategies by monitoring the sales pipeline and analyzing historical data to understand meaningful trends, risks & opportunities within the business
- Analyze market trends, develop competitive strategies, and collaborate with various departments to optimize pricing, product development, and customer satisfaction.
- Use data and in-depth industry knowledge to identify new opportunities - including new markets, partnerships, products, sales channels & customer segments
- Stay well-connected with customers to ensure market needs are being incorporated into our product development
Identify revenue that’s at risk and develop mitigation strategies
Required Skills
- 7+ years in a leadership role
- Visionary leader who can inspire the team through action
- Proven track record of selling multiple product types, with different revenue models - ideally including media deals and SaaS subscription packages
- Have a demonstrable passion for social impact - at Good-Loop we really do give a shit and we believe in what we sell
- Proven track record in closing complex enterprise-level deals
- In-depth experience related to running revenue organizations - e.g. consulting,
- Corporate Strategy, Business Operations, FPA, Revenue Operations, etc
- Knows Heads of Media / CMOs / brand directors at major advertising, with a focus on CPG, retail, finance, autos and sport.
- Deep and trusted industry relationships across the industry, Brand and client
- Excellent communicator in written and verbal form
- Proven experience organizing and directing multiple teams and departments
- Proven track record in validating financials and having a data-driven approach to complex revenue-related challenges
- Extremely versatile, dedicated to efficient productivity
- Experience defining, planning, and leading strategic initiatives
- Ideally have a proven ability to build diverse and inclusive teams
Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalised groups tend to only apply when they tick every box. So if you think you have what it takes, but don’t necessarily meet every single requirement on the list above, please still get in touch. We’d love to have a chat and hear about what else you know.
Why join us?
- We give a shit about leaving the world a little bit better than we found it, we’re a passionate and kind team and we’re constantly asking what else we can do to push our industry, and our work, to be better.
- We’ve come a long way since we founded in 2016, and we have some ambitious plans to scale and expand across the globe.
- We pride ourselves on a relaxed but productive working environment enabling both commercial success and personal development. No matter what stage of your career you're at - from paid internships and graduate opportunities right through to senior posts - we'll support you with the training and development you need to feel empowered to do your best work.
- We strive to make Good-Loop a place where everyone can do their best work, by bringing together diversity of thought, perspectives, and experience, to create an inclusive environment where our people can be their best selves.
- We welcome difference whether it’s gender, gender identity or expression, race, disability, age, sexual orientation, religion or belief, marital status, national origin, veteran status, or pregnancy and maternity status; so please, just be yourself.
If you need us to make reasonable adjustments to ensure that your interview experience is a great one, please feel free to let us know.
For more information on us, please visit our website and follow Good-Loop on our social channels via Instagram, Facebook, LinkedIn, Twitter and YouTube.
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