Insights & News

Celebrating Cadbury's purpose-driven campaigns

Cadbury’s long history is built on generosity and community, and that shines through in their campaigns.

05 Mar 2025

‘Splash of Good’ is our series celebrating brands that prove purpose and profit go hand in hand.

Cadbury has always been rooted in generosity and community and their campaigns bring that to life, turning simple acts into powerful moments of connection.

From tackling loneliness to breaking down communication barriers, these ads show that doing good isn’t just the right thing, it’s a smart business move too.

👉 Check out to see how Cadbury is making a good impact.