Celebrating the good that brings us together.
Cadbury’s long history is built on generosity and community, and that shines through in their campaigns. By tapping into our shared humanity, their ads don’t just cut through the noise—they create real, meaningful connections. Check out some of Cadbury’s most impactful purpose-driven campaigns.
Donate Your Words
Cadbury & Age UK teamed up to fight loneliness. Words were removed from Dairy Milk packaging, symbolising the silence many older people face. For each bar sold, 30p was donated to Age UK, encouraging people to start conversations with older members of their community.
Sign with Fingers Big and Small
Cadbury Fingers partnered with the National Deaf Children's Society to raise awareness of social exclusion. Ads featured British Sign Language without full subtitles, putting hearing audiences in the shoes of the Deaf community.The impact? A 20% boost in brand awareness and more people learning BSL.
The Winning Pass
Cadbury brought football fans closer to their teams through exclusive experiences, like match tickets and meet-and-greets. This campaign didn’t just reward loyal supporters, it brought fans together, strengthening community spirit and shared experiences.
Give a Doubt
Even the most successful people have doubts.
Cadbury & The Prince’s Trust teamed up to get young people talking about insecurity, turning doubts into confidence and normalising vulnerability.
Cadbury also backed it up with action, funding initiatives that create real opportunities for young people.