How PepsiCo keeps its brands relevant in a changing market.
In a market where consumers expect more than just a product, how does PepsiCo keep brands like Pepsi, Gatorade, and Mountain Dew top of mind – and top of market? Here’s what’s working.
In a constantly evolving market, staying relevant isn’t just about great products, it’s about knowing what matters to consumers. And PepsiCo gets it.
From launching zero-sugar and functional drinks to experimenting with bold new flavours (including the recent poppi acquisition), PepsiCo is staying ahead of health and wellness trends without compromising on taste.
But what really sets them apart is how they combine business success with meaningful impact. Supporting LGBTQ+ pride with limited-edition packaging, addressing food insecurity through targeted campaigns, and investing in diverse suppliers with the Inclusion for Growth strategy – PepsiCo isn’t just adapting to change; they’re driving it.
It’s this ability to balance innovation with purpose that keeps PepsiCo at the top – even as consumer habits shift faster than ever.