Cutting through the noise.

How brands earn attention and stay relevant.

In a market where consumers expect more than just a product, how does PepsiCo keep brands like Pepsi, Gatorade, and Mountain Dew top of mind – and top of market? Here’s what’s working.

Innovation meets functionality

PepsiCo stays ahead of health and wellness trends by launching zero-sugar and functional drinks, experimenting with bold new flavours, and expanding its portfolio with the recent acquisition of poppi – all without compromising taste.

Cultural relevance

PepsiCo knows how to connect with younger audiences through music, sports, and pop culture – think Super Bowl ads and influencer partnerships.

Cause-driven campaigns

Driving meaningful social impact, PepsiCo supports LGBTQ+ pride with limited-edition packaging, addresses food insecurity through targeted campaigns, and promotes diversity through the Inclusion for Growth strategy, which invests in diverse suppliers and supports minority-owned businesses — alongside many other impactful initiatives.

Sustainability focus

PepsiCo Positive (pep+) strategy reflects its commitment to sustainable packaging and reducing environmental impact – a key factor for today’s conscious consumers.

PepsiCo stays ahead of the curve by adapting to change and standing for something bigger, all while staying true to the brands consumers love. That’s why it continues to lead the market, no matter how fast consumer habits shift.