The new age of ads.
Fuel performance by aligning your campaign objectives to a good goal with our products
Good Formats.
View, listen, tap, scan, or swipe to donate.
Ads, except they’re watched.
Unlock better results by incentivising viewing, listening, tapping, scanning, or swiping. Each can be a way for consumers to make donations funded through campaign media spend.
unlocked in
Attention earning
3.7s
Our ads achieve 3.7s of active attention. That’s 2s longer than the industry standard.
Trust building
+21%
Brands achieve up to +21% increase in brand consideration with our formats.
Memorable
+75%
Campaigns run with us increase brand recall up to +75% vs control groups.
Good Measures.
Measure, understand, and reduce your carbon footprint.
Digital ads, decarbonised.
One tag, a world of impact. Our tools help you measure and reduce the carbon footprint of your ads, without impacting campaign performance.
–10% CO2E emissions
2022 Q2-Q4
Good Packages.
Find good audiences. Fund quality journalism.
Good news.
We’ve packaged up our expertise to make it easier to find audiences aligned to your message. Run across relevant sites and give back through your media spend with packages.
Good for the Planet Segments.
Improve performance by running carbon-efficient campaigns.
Reduce media waste.
We made it easy for you to find and fund publishers with more efficient carbon performance, using our proprietary measurement index.
Ask your The Trade Desk account manager to enable Good-Loop Segments in your partner seat.
Higher-quality content.
Low-emission publishers deliver lower ad density, a better user experience, and top-tier content.
Better ad performance.
Align your ads with effective reach and context for maximum impact.
Reward quality publishers.
Fund publishers that are taking action and reduce net publisher-side emissions.
A mark of good.
Every ad run with us has our Good-Media™ mark. So viewers know your ads do good.
