Publishers will never pay.

Carbon shouldn't become another tax on the 4th estate. And GARM’s standards agree: an advertiser's carbon footprint doesn’t include the publisher's.

We believe advertising plays a crucial role in supporting journalism. That's why we’re offering all publishers free access to Good Measures, the most accurate carbon measurement tool that helps you understand and improve your carbon footprint, without the exorbitant tech fees or punitive block lists.

Media decarbonisation can be simple and accessible for everyone.