Sales Planner
UK Salary: £32,000 - £35,000 (depending on skills and experience) plus commission.
Job type: Permanent and Full Time (35 hours per week)
Reporting to: Global Sales Operations Director, Tori Barley
Location: London (UK), hybrid working (1 day in the office per week). Remote candidates will also be considered.
We support people to work from wherever they are most comfortable, but we understand the importance of coming together to collaborate, socialise and build relationships, so our jobs are all part of a hybrid working approach.
About Good-Loop
Good-Loop makes it easy and profitable for big brands to do good at scale. Our mission is to create a positive role for advertising in society and we do that by building products that help brands plan, measure and buy Good Engagement ads. They’re ads, except they’re good.
We work with the biggest brands in the world, from Nike and Adidas to L’Oreal, Doritos, Nature Valley and Toyota to deliver attention-earning, sustainable ads that prove doing good is good for business. And our carbon-neutral advertising has raised over $11m for good causes around the world – all while supporting quality journalism and diverse publications.
As the first carbon-neutral B Corp in AdTech, Good-Loop is uniquely positioned to capitalise on the increasing consumer demand for businesses to step up and contribute to society. We’re a small, but agile and fast-moving team with a lot of heart and even more ambition.
Here’s an insight into life at Good-Loop (and most importantly, our excellent benefits and perks).
We’re a team that gives a shit — about our work, our customers, and doing things the right way. We have each other’s backs, always. And we’re impossible to ignore — bold in our ideas, our impact, and the way we show up every day. If that sounds like your kind of energy, you’ll fit right in here.
Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalised groups tend to only apply when they tick every box. So if you think you have what it takes, but don’t necessarily meet every single requirement on the list above, please still get in touch. We’d love to have a chat and hear about what else you know.
About the role
This role sits within Good-Loop’s commercial engine. As part of the pre-sales function, you’ll help transform client briefs and market opportunities into compelling campaign proposals that inspire brands and win business.
Working closely with Sales, Marketing, Customer Success, and Account Management, you’ll combine insight, creativity, and storytelling to bring Good-Loop’s solutions to life for global brands and agencies. You will help the commercial team clearly demonstrate how Good-Loop’s solutions drive both business results and positive impact.
Key Responsibilities
Proposal Development and Sales Enablement
- Support the sales team by creating proposals and pitch decks tailored to brand and agency briefs and align with brand goals and marketing objectives.
- Develop proposal components including campaign strategy, audience targeting recommendations, and creative mock-ups.
- Translate campaign ideas, media plans, and performance insights into clear and compelling presentations.
- Build visually strong presentations that clearly communicate Good-Loop’s value.
- Respond to sales team requests for sales enablement tasks, including but not limited to creative mocks, one-pagers, and insights.
Proactive Idea Generation
- Stay up to date with brand activity, industry news, and cultural trends to identify proactive campaign opportunities and generate collateral the sales team can take to market.
- Work closely with the Marketing team to develop creative concepts, thought starters, and proactive sales materials.
Cross-Team Collaboration
- Partner with Sales to support pitches and new business opportunities.
- Work with Customer Success, Account Management, and Product teams to maintain and improve sales solutions, materials, case studies, and proposal templates.
Qualifications
- 1–3 years of experience in media, advertising, or adtech.
- Experience in sales support or pre-sales.
- Strong presentation creation skills, particularly in Google Slides.
- Experience building client proposals, pitch decks, or sales materials.
- Understanding of digital advertising, audience targeting, or media planning is advantageous.
- Ability to develop creative mock-ups or visual representations of campaign ideas.
- Strong written communication skills and attention to detail.
Personal Attributes
- Creative and commercially minded, able to quickly turn ideas into strong proposals.
- Proactive thinker who brings new ideas based on brand activity, trends, and industry developments.
- Highly organised, able to manage multiple proposals and deadlines.
- Collaborative, comfortable working across sales, marketing, and account teams.
- Curious and engaged with brands and culture, constantly spotting opportunities for campaigns.
- Strong storyteller who can turn insights and ideas into clear, persuasive narratives.
- Willingness to work flexibly across time zones (US and UK) when required.
What Success Looks Like
In your first 3 months, you will:
- Become a trusted partner to the commercial team, supporting high-quality proposals and pitches.
- Deliver clear, compelling sales materials that help the team win business.
- Bring proactive campaign ideas to the table based on brand activity, trends, and cultural moments.
- Help improve the quality, consistency, and impact of Good-Loop’s proposal materials.
- Contribute to a pipeline of strategic ideas that demonstrate the value of Good-Loop to brands and agencies.
Tools & Ways of Working
You’ll primarily work with:
- Google Slides and Google Workspace
- Sales and campaign data to inform proposal development
- Collaboration tools such as HubSpot, Slack and project management platforms
- Internal case studies, research, and insights to build compelling narratives
Why join us?
We give a shit about leaving the world a little bit better than we found it, we’re a passionate and kind team and we’re constantly asking what else we can do to push our industry, and our work, to be better.
We pride ourselves on a relaxed but productive working environment enabling both commercial success and personal development. No matter what stage of your career you're at - from paid internships and graduate opportunities right through to senior posts - we'll support you with the training and development you need to feel empowered to do your best work.
Here’s an insight into life at Good-Loop (and most importantly, our excellent benefits and perks).
We strive to make Good-Loop a place where everyone can do their best work, by bringing together diversity of thought, perspectives, and experience, to create an inclusive environment where our people can be their best selves.
We welcome differences, whether it’s gender, gender identity or expression, race, disability, age, sexual orientation, religion or belief, marital status, national origin, veteran status, or pregnancy and maternity status; so please, just be yourself.
If you need us to make reasonable adjustments to ensure that your interview experience is a great one, please feel free to let us know by emailing people@good-loop.com.
For more information on us, please visit our website and follow Good-Loop on LinkedIn.
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.