Transparency and Consent Framework (TCF) 2.2

Additionally, you can find our Privacy Policy at the following link:

Good-Loop is committed to upholding the highest standards of transparency, user consent, and data protection in our digital advertising practices. As part of this commitment, we adhere to the guidelines and principles outlined in the Transparency and Consent Framework (TCF) 2.2 developed by the Interactive Advertising Bureau (IAB) Europe.

Our compliance with TCF 2.2 is demonstrated through the following five key principles.

1. Transparency: We provide clear and accessible information to users about our data processing activities for advertising purposes. This includes informing users about the purposes of data collection, the entitles involved, and their rights regarding data privacy.

2. User Consent: We obtain valid consent from suers before processing their personal data and targeted advertising. Our consent mechanisms are freely given, specific, informed, and unambiguous, allowing users to exercise granular control over their preferences.

3. Vendor Management: We ensure that all vendors in our digital advertising ecosystem adhere to the principles and guidelines outlined in TCF 2.2. This includes obtaining appropriate user consent before processing personal data and maintaining transparent relationships with all stakeholders.

4. Compliance Tools: We utilise the tools and resources provided by TCF 2.2 to facilitate compliance with its requirements. This includes standardised consent signals, consent implementation across our organisation and the wider industry.

5. Regulatory Alignment: Our compliance efforts are aligned with relevant regulatory frameworks, including the General Data Protection (GDPR), ePrivacy Directive, and other data protection laws. By adhering to TCF 2.2 guidelines, we demonstrate our commitment to meeting these regulatory requirements and safeguarding user privacy.

Good-Loop recognises the importance of TCF 2.2 compliance in fostering trust with users, mitigating legal and regulatory risks, and promoting a sustainable and ethical online advertising environment. We are dedicated to ongoing compliance efforts and continuous improvement to uphold the principles of transparency, user choice, and data protection in our advertising practices.