They’re YouTube ads, except people don’t skip them.
YouTube is powerful, but most ads get skipped. We change that by turning every view into an act of good, making people choose to watch, connect, and care about your story.
Unskippable by choice.
YouTube reaches billions each month, but most ads get skipped after five seconds. The skip button empowers viewers, while advertisers struggle to earn real attention.Good-Loop changes that. Instead of interrupting, we incentivise. We transform standard ads into opportunities to do good, so people choose to watch, not skip.
We give people a reason to watch.
The Good Engagement Platform turns your YouTube ads into support for causes your audience cares about. Same creative, supercharged with meaning, giving people a reason to stop scrolling and start engaging. Here’s how we do it.
Donation-powered formats.
Every time someone chooses to watch your ad, a donation is unlocked for a good cause, funded by you. It’s the same creative, but supercharged with meaning, turning passive attention into active impact.
Audience reach at the right moment.
YouTube is where people go to discover, compare, and decide. We help you reach them at those high-intent moments, so your message lands when attention is highest.
Doing good is good for business.
Doing good isn’t just the right thing, it’s the smart thing. Campaigns that stand for something build trust, drive loyalty, and deliver stronger results for your brand and for society.
ASICS x Good-Loop
ASICS partnered with Good-Loop to support Mind on YouTube. The campaign cut costs, lifted attention and engagement, and built respect, proving performance and purpose go hand in hand.
Good. It’s our secret sauce.
YouTube is crowded with creators, content, and ads, all competing for attention. We help you stand out by giving people a reason to choose you. You stand out on YouTube by standing for something.
89% of U.S. consumers are more likely to support a brand earning a profit if it also positively impacts the world.
90% of consumers believe in supporting brands with a clear and strong purpose, even if they face public criticism.
We make it simple for you to get the most out of YouTube.
Charity onboarding.
Choose your cause, we manage the process.
Fundraising compliance.
Our team takes care of the regulations.
Custom Good Creative.
We supercharge your existing ads with purposeful creative.
Smart targeting.
We help you reach the right audience in our managed service.
The result?More attention, more value, better results.
Garnier x Good-Loop
Partnering with Garnier, we turned a standard YouTube ad into advocacy, supporting the LGBTQ+ community and driving stronger awareness, attention, and meaningful engagement.
