Good is our secret sauce  that helps brands build meaningful customer relationships at scale. In a sea of sameness, you stand out by standing for something.

Customer stories.

Ads except, they are memorable. Vanish secures a 57% increase in ad recall whilst inspiring autism dialogue.

Ads except, they boost trust. Canesten’s campaign was 150% more effective at building brand affinity than a standard ad, while tackling the stigma around feminine intimate care.

Ads except, they earn attention. Asics boosted completed views by 41% on YouTube whilst championing mental health.

We use good to boost engagement.

How? Every time your consumer engages with your brand, they get to do good, funded by you.

Discover the Good Engagement platform.

Reduce media waste.

We made it easy for you to reduce media waste and improve campaign performance, all while cutting carbon emissions.

Ask your The Trade Desk account manager to enable Good-Loop Segments in your partner seat.

Questions? Get in touch.

“Good-Loop has been a fantastic way for us to make our brand story memorable & impactful, while also supporting our long-time charity partner, Feeding America.”


Marisa Pines, Senior Director of Marketing, Quaker Oats

In good company.

Our partners.

Walking the talk.

We’ll always be committed to doing good as a business.