Good Measures

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Digital ads. Decarbonised.

Carbon reduction that isn’t complicated

Measure, understand, and reduce the carbon impact of digital campaigns—with no impact on cost or performance.

Seeing things differently.

We’ve made it easy to make real-time changes that drive down the emissions of digital advertising.

Small actions.
Big changes.

The internet accounts for 4% of global emissions - that's a larger footprint than the airline industry. It doesn't have to be that big.

We’ve reduced the carbon emissions of digital campaigns by up to 41% by using our insights to make live ads less intensive. With zero impact on performance and no changes to the ad creative.

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