Digital ads. Decarbonised.

Carbon reduction that isn’t complicated

Measure, understand, and reduce the carbon impact of digital campaigns—with no impact on cost or performance.

Seeing things differently.

We’ve made it easy to make real-time changes that drive down the emissions of digital advertising.

Good Measures

Our proprietary tech measures and tracks the carbon impact of any live campaign.


Good Insights

Spot digital waste fast. Our green dashboard allows you to track emissions in real-time, broken down by publisher, ad type and more.

Good Results

Make change happen. Our tools help you filter and select greener media partners, track sustainability progress and optimise ad creative – making curbing emissions simple.

Small actions.
Big changes.

The internet accounts for 4% of global emissions - that's a larger footprint than the airline industry. It doesn't have to be that big.

We’ve reduced the carbon emissions of digital campaigns by up to 41% by using our insights to make live ads less intensive. With zero impact on performance and no changes to the ad creative.

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In good company.

Our partners.

In with the good.

Explore our Good Media ™ Products.

Good
Formats

Unlock better performance by adding donations in your ads

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Find good audiences. Fund quality journalism.