They're ads, except

they connect brands with sports fans who care

Two events, massive reach.

A spectacular lineup of global sporting events is set to draw the attention of fans worldwide this year.

Paris Olympics 2024

With more friendly broadcast times, an incredible audience of more than 3 billion is expected.

UEFA Euro 2024

The tournament will build on the 2020 edition which attracted a total live audience of 5.2 billion.

"Sports fans' interest in brands with strong social values has surged by an impressive 75% since the pandemic."

International Sports Convention

We can help you make the most of these moments.

Good for Sport

We put our know-how to work, curating audiences and publishers aligned to good goals to shape Good for Sports. Reduce media waste by adding context and relevance for a smarter, more efficient run.

Get in touch


Contextually aligned content to sports and major sports competition events occurring year-round.


Consumers actively seeking sports news and information, particularly focused on major competitions.


5% of the CPM is donated to a sports-related charity of your choice.

Good Formats

A 360° approach to The Year of Sport to help you deliver successful cross-channel campaigns.

Explore Good Formats

Free donations
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Watch to donate

Allow consumers to unlock donations for causes they care about while watching your ads.


Scan to donate

Incentivise users to interact with your ad through QR code scanning.


Swipe to donate

Prompt users to swipe or tap on social media, unlocking a donation to a cause with each interaction.

Customer stories.

Asics boosted completed views on YouTube campaign by 41% while championing mental health charity

Explore Asics case study

Ads in action

Champion local causes.

Support incredible local sports-related organisations and leave the onboarding process with us.